Author:Pei-Chun Lai

Publications
Understanding Customers’ Insights Using Attribution Theory Raksmey Sann, Pei-Chun Lai, Shu-Yi Liaw and Chi-Ting Chen EasyChair Preprint 9926
Modelling Online Complaining Behaviour in The Hospitality Industry: an Application of Data Mining Algorithms Raksmey Sann, Pei-Chun Lai, Shu-Yi Liaw and Chi-Ting Chen EasyChair Preprint 6838
Cross-Cultural Posting Online Review Behavior: Service Attributes for Hotels in Cambodia Raksmey Sann and Pei-Chun Lai EasyChair Preprint 863

Keyphrases

Antecedents vs. Consequences, Association Rules (ARs), attribution theory, Cambodia, Data Mining Algorithms (DMAs), Decision Tree (DT), eWOM, Geographical characteristics, Hotel class, Online Complaining Attributes (OCAs), Online Complaining Behavior (OCB)², online reviews, posting behaviour, rule-based machine learning, service quality, Star-Rated Hotel.